The phrase “Capitalizing on the Unknown” implies leveraging opportunities or benefits that are not yet fully realized. It involves exploring new territories, discovering untapped markets, and developing novel ideas. By seizing these opportunities, individuals and organizations can gain a competitive edge, increase their market share, or achieve substantial growth. However, capitalizing on the unknown also requires taking calculated risks, conducting thorough research and analysis, and being flexible enough to adjust course as necessary. As global touring musicians and entrepreneurs Dr. Dina and her husband Don Ortiz delve into the intricacies of capitalizing on the unknown to share how your organization can benefit from this mindset.